Donald Trump will be the first to tell you any press is good press.
That philosophy is also ringing true for Ivanka Trump , who proved that spending weeks in the headlines can really pay off for one’s business.
The First Daughter’s fashion label was the center of media attention last month after Nordstrom dropped the line from its stores , causing POTUS to attack the company on Twitter .
Related: Kristen Stewart ‘Disappointed’ Trump Didn’t Respond To Her SNL Jokes!
After more companies followed suit, Kellyanne Conway decided to give a “free commercial” during a live TV interview encouraging viewers to buy Ivanka’s shit — which unraveled an entirely different scandal on federal ethics violations.
Well, to no one’s surprise, all that free publicity helped the 35-year-old’s brand far more than hurt it — as sales for Ivanka Trump products have SKYROCKETED in recent weeks.
According to Slice Intelligence, the U.S. sales of Ivanka’s products on Amazon were up 332% in February compared to last year. The brand’s sales were up 148% at Macy’s and 29.5% at Bloomingdale’s.
Related: Dan Savage Goes HARD On Melania Trump!
Abigail Klem, president of the Ivanka Trump brand, confirmed it has been one hell of a quarter for the president’s daughter, saying in a statement on Friday:
“Since the beginning of February, they were some of the best performing weeks in the history of the brand. For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand’s] best performance ever.”
Wow! We sure hope Kellyanne gets a big commission check for conjuring up all that press.
Trump’s longtime attorney Michael Cohen also gloated over the outcome of Nordstrom vs. Ivanka on Twitter, sharing:
Since February 2017, #nordstrom stock increases 7% while @IvankaTrump clothing line increases over 300%. You decide the big winner here.
— Michael Cohen (@MichaelCohen212) March 10, 2017
Yup, another landslide victory for the Trump family — and Russia didn’t even have to help this time!
Did all the press coverage make YOU feel differently about Ivanka’s brand?
[Image via Ivan Nikolov/WENN .]
Read More Read Full Thread